Category Research

Articles published on the What Was I Research page. Daily educational content for students and practitioners.

Memory Reconsolidation: The Neuroscience of Therapeutic Change in Hypnotherapy

Memory reconsolidation is the brain’s natural updating mechanism — and it may explain how hypnotherapy creates lasting change.

Research shows stage hypnosis significantly shapes public attitudes — often negatively. Here’s what practitioners need to know.

A plain-English summary of how hypnotic depth has been measured from the 1930s to today and what it means for practitioners.

Learn to recognise algorithmic anxiety — a rising clinical issue driven by AI uncertainty — and how hypnotherapy can help.

How gut-directed hypnotherapy works through the brain-gut axis, with evidence from randomised controlled trials for IBS and beyond.

How artificial intelligence is reshaping therapy practice operations, and what practitioners need to know to stay ahead.

Step-by-step guide to setting up and optimising your Google Business Profile to attract local therapy clients.

A rigorous breakdown of meta-analytic evidence for hypnotherapy in chronic pain management across multiple pain conditions.

Meta-analytic evidence for hypnotherapy, CBT, and mindfulness in chronic pain management — and what predicts treatment response.

Which validated questionnaires to use in hypnotherapy intake, what they measure, and how to integrate results into treatment planning.