Research & Articles
Latest research, evidence breakdowns, and practitioner resources. New articles published daily.
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Neuroplasticity for Practitioners: What to Tell Clients About Brain Change
How to explain neuroplasticity to clients in a way that builds motivation, reduces shame, and supports therapeutic change.
Hypnotherapy Regulation Across the UK, US, Australia, and EU: A 2026 Landscape
Hypnotherapy regulation varies dramatically worldwide. Here is a comparison of the UK, US, Australia, and EU approaches in 2026.
What fMRI and EEG Reveal About the Hypnotic Trance State
Recent fMRI studies reveal distinct neural connectivity patterns during hypnosis, challenging the notion that trance is merely relaxation or placebo.
Polyvagal Theory: What It Means for Your Hypnotherapy Sessions and Why It Matters for Clients
Polyvagal theory offers a powerful framework for understanding why hypnotherapy works — and how it helps your nervous system find safety and connection.
Hypnotherapy vs Cognitive Behavioural Therapy: Competition or Complementary Approaches?
A look at the research comparing hypnotherapy and CBT — and why the field is moving toward integration rather than competition.
Can Large Language Models Write Effective Hypnosis Scripts? Testing the Capabilities and Limits of AI
We examine whether LLMs like GPT-4 and Claude can generate clinically valid hypnosis scripts — and where they fall short.
Should You Offer Session Packages or Pay-As-You-Go? A Pricing Guide for New Hypnotherapists
Should you charge per session or offer therapy packages? We break down the evidence for both models and help you decide what fits your practice.